From Storytelling To Strategy
I’m a digital storyteller and social media strategist with a background in multimedia journalism, live music photography, and music culture.
I began my career in journalism, where I learned the fundamentals of storytelling, audience engagement and editorial discipline. As a multimedia journalist specializing in photography, I covered artists, concerts and local news while developing the ability to produce compelling visual narratives under tight deadlines.
At the same time, I began developing skills in digital marketing and social media strategy, helping nonprofits and small organizations produce high-performing visual content, and built campaigns that generated engagement and revenue.
Parallel to my professional work, I’ve spent years involved in music culture as a DJ and curator under the alias Hikko Mori.
Today, I focus on building digital strategies and visual content that help brands, artists, and organizations reach audiences in authentic and meaningful ways.
Outside of work, I’m usually exploring record stores, shopping at local farmers markets or staying active on the golf course or soccer field. When it’s time to unwind, you’ll find me enjoying classic sitcoms like Cheers and Frasier.
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